SCCA Summer 2010 Erik Fadiman 206.356.2608 efadiman@gmail.com
Design and build two (2) pages from a multi page site using valid xhtml and css. Keep your file size of you images under 100k per page. Choose one of the creative briefs (below) and begin working on an information architecture solution. The client wants a lot of different things on the home page, see if you can simplify it. Then design your comp in photoshop and/or Illustrator. Post it to your website and we will critique what works best.
Tangelo is a small chain of hip, contemporary clothing stores for women in their 20's and 30's. It fills the space between Anthropologie and Nordstrom and has clothing for the workplace, the evening, and the weekend. It's tone is Fresh, daring, unique, sophisticated, west coast, contemporary, and elegant. It is not cheap. They support the Susan G. Komen Breast Cancer Cause. The sell clothing (work, casual, evening, sweaters, jackets, dresses, skirts, blouses, pants, shorts, tanktops, t-shirts, swimwear, lingerie, pajamas) as well as jewelry, handbags, shoes, accesories, and home decor items. They want links to: gift cards, contact us, newsletter sign up, search field, help, order status, store locations, about us, contact us, careers, request a catalog, shopping cart. There is a big Fourth of July Sale.
Conifer is a small chain of home furnishing stores designed for contemporary, urban lifstyles. Clientele is professional couples in their 30/40/50s. It is unique to the Pacific Norhtwest, with stores in Seattle, Portland, and Vancouver, B.C. It is sophisticated, forward thinking, environmentally aware ("green"), and expensive. The look and feel is sleek, modern, minimlist, with lots of blond wood and references to asian art. They sell furniture (tables, chairs, sofas, etc), lamps, rugs, kitchen gear, bathroom accessories, towels/linens, candles, picture frames, lighting fixtures, pillows, as well as "sustainaible" products such as Bamboo flooring, VOC-Free paints, non toxic household cleaners, Europly Plywood, etc . They are a proud supporter of the Rainforest Action Network. They also need links to About us, Customer Care, News and Events, Contact, Careers.There is a big Fourth of July Sale.
See Fernwalla Vivavi
Ocean Zone is a value brand of casual clothing for men, women, and children. It is not technical clothing for surfers. It is analogous to Old Navy and provides people with an opportunity to identify with surf culture. Everything is affordable, nothing is authentic.
They have sections for Men, Women, Kids, Maternity, and baby. The sell jeans, board shorts, t-shirts, tank tops, sandals, beach gear, beach toys,
sunglasses, sunscreen, towels, bathing suits, sun hats, beach umbrellas, windbreakers, beach chairs, beach bags, beach coolers, etc . They are proud supporters of the Surfrider Foundation. They also want links to catalog, gift card, customer support, contact, investors, store locator, email newsletter, etc. There is a big Fourth of July Sale.
See stuff for the beach beach bums